Luxury is evolving. Consumer expectations, digital transformation, and sustainability are reshaping how brands must communicate and deliver value.
Beyond Luxury is a premium workshop series designed to give you the insights, strategies, and connections you need to thrive in this new era of luxury.
Each session features expert speakers, hands-on knowledge, and curated networking opportunities — all set against the iconic backdrop of Monaco during the world’s most prestigious yacht show.
When you join Beyond Luxury, you’ll:
✓ Learn from top experts in luxury business & marketing
✓ Gain actionable strategies you can apply immediately
✓ Connect with decision-makers, entrepreneurs, and innovators
✓ Access exclusive resources from each session
✓ Experience Monaco’s premier luxury business gathering
Time
Session
How can luxury brands preserve exclusivity and prestige in today’s digital world? In this session, Dr. Vanessa Landaverde-Kastberg (IUM) and Francesca Riva (Ferrari Monaco) will reveal how to adapt luxury storytelling, brand values, and customer experiences to digital platforms while maintaining the aura of rarity and excellence that defines true luxury.
As AI reshapes how UHNWIs search, decide, and build trust, luxury brands can no longer rely on Google alone. In this session, Mónica Chacín, Founder of SEOCOPYLAB, will reveal how SEO copywriting and storytelling can help luxury brands, yacht brokers, and premium services stay relevant, not just on search engines, but inside AI recommendations, video platforms, and social spaces where decisions are truly made.
You will discover how to:
This is a strategic session designed to provide you with practical takeaways that you can apply immediately: auditing your AI presence, refining your digital architecture, and creating content that elevates your brand from invisible to irresistible.
Your ticket gives you access to:
These workshops are designed for forward-thinking professionals who want to master the art of business and marketing in the luxury space.
Perfect for:
