In the luxury world, perception is everything. In this exclusive masterclass workshop, you’ll not only learn how to translate storytelling, craftsmanship, and prestige into powerful digital strategies, but you’ll also apply what you learn in real time.
This is not just theory. Through guided exercises and practical worksheets, you’ll start crafting your brand story, mapping your content pillars, and identifying how to elevate your current online presence.
Led by luxury marketing expert Carolina González, this hands-on session is designed to help brand owners and marketers become more productive, strategic, and ready to implement what truly works in luxury digital communication, without compromising exclusivity.
✓ 1-hour live masterclass with expert insights
✓ Slide deck from the Masterclass with strategies & real luxury case studies
✓ Bonus templates & material (worth €90):
• Social Media Strategy Template
• Content Calendar Ideas
✓ Access to the recording for 30 days
✓ 1-hour live masterclass with expert insights
✓ Slide deck from the Masterclass with strategies & real luxury case studies
✓ Bonus templates & checklists (worth €90):
• Storytelling Framework
• Content Calendar Ideas
• Buyer Persona Worksheet
✓ Access to the recording for 30 days
✓ Q&A and personalised consultancy at the end of the session
✓ Networking at the end of the event
Carolina is a highly experienced digital marketing and PR specialist with more than seven years of international experience in her field.
She is the CEO and Founder of Luxury Marketing Connect Monaco, an award-winning luxury marketing agency based in Monaco, working with clients internationally.
Moreover, she has been invited multiple times to speak at the International University of Monaco and at ESADE.
With her academic background in English and Hispanic philology, along with her master’s degrees in Corporate Communication, Events and Protocol, and Marketing and Sales Management, specialising in social media, she has developed a comprehensive skill set in the marketing industry.
Throughout her career, she has worked with international companies such as Cisco, Vueling, Essity, and Ogilvy, as well as start-ups, gaining valuable insights into multiple sectors, including luxury. Her extensive experience led her to establish her own project.
With her multicultural background and experience working with clients from Monaco, the USA, France, Ireland, the UK, Brussels, and Spain, Carolina is well-equipped to provide comprehensive marketing solutions to clients from diverse industries.
